The compound was originally discovered and isolated from the cannabis plant in 1964 by famed Israel chemist, Rafael Mechoulam, who also identified CBD. However, it wasn’t until Dr. Allyn Howlett’s groundbreaking work on the endocannabinoid system in 1988 did we fully understand the connection between THC to our brain.
CB1 receptors throughout the brain and central nervous system “modulate movement, memory, cognition, sensory perceptions and even time perception”. Generally speaking, THC over-activates the functions typically regulated by the ECS like mood, appetite, cognition and perception. Sound familiar? It's thanks to our CB1 receptors that THC can offer us the euphoric feeling of “being high”. If you’ve even felt “too high”, it’s the same process in motion, just in excess.
Thanks to the science of cannabis, we have one of the most complimentary, all-natural resources to keep our bodies and skin healthy and happy.
For example, some of the world’s most notable hashish production areas (Rif Mountains of Morocco, the Beqaa Valley of Lebanon, the Hindu Kush) all have noteworthy common denominators: they are all close to the 30th Parallel North (30 °N latitude on the globe), have excellent marijuana-growing climates, receive healthy levels of sunlight, and all rest at higher elevation points. Closer to the equator means higher UV levels because the suns rays have a shorter distance to travel; higher elevation means higher UV levels because a thinner atmosphere filters less UV radiation.
In our preliminary blind testing lab results, our THC infused formulas added (on average) an additional 10 point SPF boost to our already based score of 30+ SPF. More research is underway, but to date, our Protect product lines have both been rated ‘Ultra’ on the Boots Star Rating system (for UK, EU labeling), which is the highest grade category assigned for sunscreen testing, and quite frankly, an area that most sunscreen companies and their products (especially chemical ones) are routinely ‘Average’ or below.